Sole traders are required to put on many hats when running their business.

From accountant to salesperson to even a cleaner at times, sole traders truly do it all!

One of these roles is being a social media manager and depending on your skills, it may one of the most difficult to manage.

Social media is a crucial tool for Australian sole traders to connect with their audience.

Whether you run a new or established sole trader business, it can be a powerful way to help grow your brand, increase your customer base, and drive sales.

This blog will discuss the top tips for Australian sole traders to get the most from their social media presence in this blog.

  1. Identify your target audience

It is important to identify your target audience before you begin creating content for social media platforms. Who are they? What are their interests? Where do they engage with content?

 Understanding your target audience will allow you to create content that resonates and drives traffic to your site.

  • Select the right social media platforms

Although there are many social media platforms, it is important to select the one that best suits your business. Not all social media platforms are created equal.

Platforms like Instagram or TikTok might be better suited for younger audiences. LinkedIn might be more suitable if you are targeting professionals.

You can concentrate your efforts on creating content that engages your target audience by selecting the right platforms.

  • Make a content calendar

Content calendars are the bible for many social media managers.

It can help you plan out your social media posts ahead of time, making sure you are consistent and on-brand.

Avoid any last-minute panics and ensure high quality content by having a plan.

  • Ensure you use high-quality visuals

Social media is a great place to share visual content. It’s crucial that you use high-quality videos and images.

Poor quality videos or blurred images can make you seem unprofessional and sloppy.

Consider investing in a good quality camera and some lighting to make your visuals really pop!

  • Engage with your followers

The idea behind social media is that it creates a two-way communication platform.

 It’s therefore crucial to engage with your followers as it shows there is a human behind the brand and you aren’t just pumping information at them.

It is important to respond to messages and comments promptly to build trust and a positive brand image.

Engaging with your followers by liking, sharing, and commenting on their posts can increase your reach.

  • Use Hashtags

Hashtags aren’t just quirky social media lingo – they actually serve an important purpose.

You can increase your posts’ visibility on social media by using hashtags.

You can make sure that your content is visible to people who are interested within your niche by using relevant hashtags.

This can lead to your post being part of a wider conversation on social media and could lead to more likes, comments, and ultimately new leads.

  •  Put it all together to create engaging content

Your social media content should be eye-catching, informative, and engaging.

The goal is to attract your target audience’s attention and keep them interested in your brand. This could be in the form of photos, videos, blog posts, or infographics.

To increase the reach of your content, make sure to use relevant hashtags, include calls-to-action, and encourage your followers to share your content with their own networks.

  • Analyse your results

It is important to regularly analyse your social media performance – otherwise how would you know your achieving your goals?

Analytics tools can help you track your engagement, follower growth and other metrics to see what is and isn’t working.

This data can be used to improve your social media strategy, and help you make data-driven business decisions.

  • Build trust with your brand

Another way to gain a loyal following on social media is by creating trust with your brand.

Show your qualifications proudly in your bio and talk about any accolades you may have accomplished.

This is your space to show how reputable your sole trader business is. 

Consider also disclaiming your sole trader insurance on your website or social media page.

Many potential customers may want to know if you are financially protected just in case you make a mistake.

Consider this: if a customer gets injured or you damage their property during the course of your business activities, do you have a safeguard in place to pay the claim?

Many sole traders likely already have this risk protected by their Public Liability policy – but customers may want to know too!

If you are not protected by this important form of insurance for sole traders, don’t worry!

Just jump online to Public Liability Australia, compare quotes and get protected today!

It’s time to start your social media journey

Social media can be an effective tool for sole traders in Australia.

These tips will hopefully help you create a social presence that engages your target market, builds your brand and drives sales.

Social media is all about creating relationships. So, make sure you create content that adds value to your followers.


This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. © 2023 BizCover Pty Limited, Public Liability Australia is a business name of BizCover Pty Ltd (ABN 68 127 707 975; AFSL 501769)